News and current
affairs programmes are the holy grail of PR coverage - a successful two minute
interview on TV or radio can add immense value to a company. But equally important
is the relationship a company has with the local, national and trade press
where good editorial essentially offers free advertising to a business with
the added value of an independent recommendation.
All too often inexperienced
and unprepared spokespeople can destroy a company’s reputation, and
ultimately its bottom line, by blundering incompetently through an interview.
A properly trained spokesperson
will be confident, prepared and professional, and will imperceptibly steer
the interview round to their pre-prepared agenda. They will be able to deflect
the toughest questions, will assertively handle any situation and will ultimately
further the company’s marketing goals by promoting its product or service
to a huge, free audience.
Front Foot Media delivers
high quality learning with a practical bias through the people who do it every
day – working journalists, presenters and PR specialists – with
the most up-to-date knowledge of studio and newsroom practices. They will
guide you through the traps that await you and they'll give you the techniques
you need to handle the media professionally.