Front Foot Media

News and current affairs programmes are the holy grail of PR coverage - a successful two minute interview on TV or radio can add immense value to a company. But equally important is the relationship a company has with the local, national and trade press where good editorial essentially offers free advertising to a business with the added value of an independent recommendation.

All too often inexperienced and unprepared spokespeople can destroy a company’s reputation, and ultimately its bottom line, by blundering incompetently through an interview.

A properly trained spokesperson will be confident, prepared and professional, and will imperceptibly steer the interview round to their pre-prepared agenda. They will be able to deflect the toughest questions, will assertively handle any situation and will ultimately further the company’s marketing goals by promoting its product or service to a huge, free audience.

Front Foot Media delivers high quality learning with a practical bias through the people who do it every day – working journalists, presenters and PR specialists – with the most up-to-date knowledge of studio and newsroom practices. They will guide you through the traps that await you and they'll give you the techniques you need to handle the media professionally.